Custom Jewelry

Despite our roots selling wholesale diamonds to manufacturers in the industry, Shah Jewel has always prided itself on our custom jewelry line. Buying a piece of jewelry isn’t like buying a television, and one size most definitely does not fit all. Whether it’s a bridal set you’re after with only the vaguest of guidance from her friends and family, or you’re adding another piece to your collection, our custom jewelry service has rapidly become one of our most popular services for collectors at all levels, allowing them a front seat to the design and manufacture process from day one.

We want you to feel comfortable with your purchase and truly understand where your diamond – and your finished product – comes from, which is why our custom jewelry program puts you in control. We’ll work with you on designs, creating sketches, the latest CAD cam renderings, and wax molds, so that you’ll know what you’re getting before the gold is poured. While most retailers are far from the action, we’re located in the heart of downtown Los Angeles’ thriving jewelry district, working in the same building as many of our suppliers and manufacturers. We even have designers working at the same bench as our manufacturers, to ensure that any issues that might crop up are immediately fixed before they become a problem.

Think that custom jewelry and white glove service is outside of your price range? By selling diamonds wholesale and providing merchandise direct from our manufacturers, we create unparalleled custom jewelry at less than retail, allowing you to put your dollars towards design – not markup.